Anticipated outcomes of the research

We expect that this research will result in improved understandings of the circumstances that shape different women’s alcohol consumption and associated knowledge and perceptions of breast cancer risk.

We hope that this understanding will provide better information to be used for developing helpful ways of reducing breast cancer at a population level. The study findings will inform strategies or approaches to help women reduce alcohol consumption in the short term that might be sustainable for long term benefit in reducing breast cancer risk and overall population-level rates of breast cancer.

It is important to note that while lifestyle factors, such as alcohol, have been linked to breast cancer, this does not mean that all cancers are caused by these factors acting alone or together. There are various genetic, environmental and age-related factors that are thought to contribute to breast cancer development, however this study focuses only on potentially modifiable factors that might be implicated in some way.

We are not ‘picking on women’ we are ‘picking on a preventable cancer’.

For this study the focus is on breast cancer and the risk to women that results from alcohol consumption, though notably there is evidence that drinking alcohol increases the risk of various types of cancers, including those experienced by men. Breast cancer was selected as it causes the greatest number of human life years lost.